Traverse Do you want to focus on domestic or international travel? Are you interested in every continent, or is there a specific region you want to become an expert in? Do you prefer posting “guidebook-like” content, or do you want to share experiences, memories and mishaps instead? Does documenting the practical logistics of travel appeal to you, or are you the type to like traveling the world as a free spirit and bringing your readers along for the spontaneous ride? Though the subject matter of your blog may change over time as you discover the tone, voice and style that work best for you, consider allowing the inspiration and desire to start your blog to help you build the initial branding backbone of your blog. What is it about blogging that appeals to you? What do you love most about travel?